With 89% of internet users located outside of the United States, it's important to have a cart that accommodates international customers. This white paper discusses 5 components of your checkout process that can be localized to provide international customers with a buying experience that feels native.
- Why localized carts are critical to tapping the $1.5 trillion global ecommerce space
- Which 13 languages provide access to 90% of online customers
- Which payment methods are most preferred in countries like Brazil, Germany and China
- How to design a product and website that shoppers outside of North America find culturally appropriate